It's the perfect leader for enabling your big dinosaurs, since it helps you cheat them out onto the field
This was to capture the flavor of the creature riding a flying carpet
Its possible that players are noticing this uptick in copy cards and devising strategies around it
While their main thing is to create multiple copies of the same custom deck (for weddings, corporate events, your own custom TCG, etc.), they make a great proxy Magic deck and consistently have the best price with the most options for card stock, finish, and packaging
I get how it could make sense that Wizards could keep releasing everything they had been releasing, but also release other products for different players without interfering with the existing infrastructure, but thats not really how it works